Customer reviews are such a devalued currency, I try to keep things real by:
- Ignoring Google and Trust Pilot.
- Not canvassing for reviews other than by sending clients a link to the Humanists UK feedback site, once only.
- Maintaining up to date records of feedback and reflecting on it regularly.
- Making sure that any quotes by clients used on my websites can be traced back to my feedback records and have not been taken out of context.
You can view and download a PDF of all client feedback received via Humanists UK since 2015 here . This PDF is regularly updated.
As well as feedback sent to the Humanists UK site I receive even more cards, emails and letters direct from clients, which I also record, but don’t share in the same way, as they aren’t all written for public consumption. Here is a word cloud generated from this less formal feedback which gives a flavour of the whole:
